Alan Brawn – who needs no introduction if you’ve been in the commercial AV world a while – in his recent article in Commercial Integrator writes on why “It’s OK to vent frustrations about AV being underappreciated as long as AV professionals know our value, actively listen to customers and evolve our solutions.”
Among the points Alan makes is:
• We all need to better convey our value. AV and AV/IT takes a tremendous amount of knowledge and expertise in many engineering disciplines as well as the untold part of AV, the “Art” portion.
• We all need to improve the telling of our story in a more compelling manner.
• In order to stay relevant to your customers, especially in a quickly-changing marketplace like AV, you need to actively listen to their challenges and be nimble enough to adapt your operations when you detect major shifts.
• Differentiation and value articulation with translation to end user’s language and culture are significant pieces to the puzzle.
You can access the full article on the CI web site, by clicking here.
Market Trends – Gensler Spotlight
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