NewHeaderHomeAX

Alan Brawn: Why It’s OK to Vent About Technology Being Underappreciated

Alan Brawn – who needs no introduction if you’ve been in the commercial AV world a while – in his recent article in Commercial Integrator writes on why “It’s OK to vent frustrations about AV being underappreciated as long as AV professionals know our value, actively listen to customers and evolve our solutions.”

Among the points Alan makes is:

• We all need to better convey our value. AV and AV/IT takes a tremendous amount of knowledge and expertise in many engineering disciplines as well as the untold part of AV, the “Art” portion.

• We all need to improve the telling of our story in a more compelling manner.

• In order to stay relevant to your customers, especially in a quickly-changing marketplace like AV, you need to actively listen to their challenges and be nimble enough to adapt your operations when you detect major shifts.

• Differentiation and value articulation with translation to end user’s language and culture are significant pieces to the puzzle.

You can access the full article on the CI web site, by clicking here.

 

Share this...
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin

Market Views – data paths, and data points:

This Week's Guest Register:

Understand how to implement unified communications & signal distribution for a total solution. Join WyreStorm's @AVIXA Webinar on Oct 5, 12:00 PM CET to learn more & earn 1 AVIXA RU towards CTS for attending.

Register Now: https://hubs.ly/Q01mS4wx0

#AVtweeps #AVIXA #AV

NEXT WEEK: Join us on Sept. 27 for our next D=SIGN Power Hour webinar “Creating Immersive Experiences That Transcend the Physical.” Attendees will learn how to best approach creating an experience, the role AV plays in the design process & more.

➡️ https://bit.ly/3B5rmgZ @AVIXA

It’s not just about AV. We’re giving back at #E4Experience. Volunteers from @ExertisAlmo, @AVIXA, and vendors boxed up thousands of meals for Generosity Feeds to feed kids in Reston.

Load More...

Get Our Newsletter

Sign up at the right to get industry analysis, curated data, and information (you can actually use) from the digiDaybook Newsletter.