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Laura Davis-Taylor on the Digital Innovation Playbook

Laura Davis-Taylor has been focused on creating meaningful retail experiences that bridge home, life and store for over 20 years, both as a consultant and within the walls of the many lauded global agencies. Her experience is multifaceted, ranging across brand planning, digital engagement, store design, CX and retail innovation. She believes passionately that good brands do not make promises—they deliver experiences in unique and compelling ways. Done right, it is this that builds irrational brand (and store) loyalty. With this philosophy tied to her tireless passion, she has become an author, teacher, sage, cheerleader—and now HighStreet Collective Co-Founder.

I asked Laura to give us a heads-up on the key takeaways for the retail market, from the first half of 2018, and she replied:

If you weren’t able to make it to HighStreet’s Digital Experience Forum at DSE back in March, this is a must-download. Click here to get the Digital Innovation Playbook that came out of that forum – it’s full of the most salient points, pontifications and video links from our all-star speaker line up.

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