Retail guru Nikki Baird reports that at early January’s gathering for everything retail in New York City – the National Retail Federation Big Show – that even retailers in the same category had very different holiday experiences. Why? One big reason: Omnichannel. “The retailers who were toasting the town were retailers who had come into holiday 2019 with at least two of the four major omnichannel use cases: endless aisle (either buy in store, ship from e-commerce DC or buy in store, ship from alternate store), buy online, pick up in store (more commonly referred to as BOPIS), or buy online, ship from store (BOSFS). The retailers who were crying in their drinks had not made these investments.:
Read Baird’s full report on Forbes.com
Market Trends – Gensler Spotlight
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