Gensler reports that:
In a rapidly evolving sports landscape, collegiate athletics are looking more and more like the pros. With media rights revenues projected to surpass $4 billion by 2027, and new NCAA rules allowing direct athlete compensation, college sports are becoming a major business opportunity. This shift is driving universities to rethink their facilities as strategic business assets. Meanwhile, the global professional sports industry is projected to reach $260 billion by 2033. This convergence of college and pro sports models is driving innovation in venue design, sponsorship strategy, and fan experience.
We sat down with architects Trevor Bechtold and Chris DeVolder to explore what’s driving this transformation, and how design is playing a central role.
How and why are college sports transitioning to a professional model, and what does this mean for the future?
Read the full report here
Market Trends – Gensler Spotlight
Get Our Newsletter
Sign up at the right to get industry analysis, curated data, and information (you can actually use) from the digiDaybook Newsletter.