The Pulse of Retail

Digital and retail? The demographic dynamics of retail in a changing economy? Technology and Retail has been such a hot topic for 10 years+, but there are so many devils in the details that the vertical continues to frustrate as many companies as it rewards. Nikki Baird, in this article on Forbes, looks at macro and micro trends and indicators from the NRF and others. She breaks down the AI hype. And of particular interest: a look at Return to Office (RTO) and the differences in shopping behavior vs. work from home (WFH). Of the 64% of US consumers that have returned to office, more than half are spending more money in physical stores vs. on online platforms, which is a significant difference against the overall average.

Read Nikki Baird’s article here.