The Concorde supersonic jet no longer takes to the skies, but it lives on in a specially constructed hangar at Aerospace Bristol complete with a vivid projection mapping display thanks to Christie and Projection Artworks.
Using Alpha Foxtrot – the last Concorde ever built – for the backdrop, Projection Artworks selected four Christie D13WU-HS 1DLP laser projectors for a unique storytelling projection mapping canvas. Using custom content that fuses footage with exclusive interviews and graphical effects mapped on the right-hand side of the front fuselage, visitors embark on a 12-minute journey through the Concorde’s storied past from its design to the technical intricacies of the engine. Celebrities who flew on the Concorde are part of the visual voyage as are flight paths and x-ray images, while the audio track features commentary from engineers, pilots and stewards who worked aboard the vessel.
“We created three chapters of content for the animation with the first being the making of Concorde,” said Gavin MacArthur, creative director, Projection Artworks. “Our aim was to capture the history and challenge of the project and the massive engineering undertaking involved. The second chapter was technical design. The third and final chapter centered on the emotional connection of those involved. From the pilots, engineers, and the people that built them, everyone (involved) has an emotional connection to this project. In this hangar, Concorde is the one standalone plane – it is the hero and our creative is the focus of that.”
Using a laser scanner to take accurate measurements at three million points on the aircraft, Projection Artworks completed 50 scans and created a 3D model. They then combined all the points to form one three-dimensional point cloud, resulting in an accurate model.
“It wasn’t just technical, it was very moving,” said MacArthur. “One thing that was apparent was a lot of people put a considerable amount of time into the Concorde project. It was a beautiful plane, you can’t spoil it by putting bad content onto it, you’ve got to do it justice and make sure the information is technically correct.”
“After installing Christie laser projectors in previous installations, we knew they would provide the right balance in terms of chassis size with all the control capabilities we needed,” said Jackson Taylor, head of technology, Projection Artworks.
Over 150,000 visitors went through the doors within the first ten months of the attraction opening and the exhibit continues to earn five-star reviews on several travel websites and social media.
“I was really proud of this project,” said MacArthur. “When you work on it, you almost have these blinkers on; it’s hard to stand up and appreciate it. When we watched it through for the first time we knew it was a job well done and the reaction you see makes it a lot better.”
Market Trends – Gensler Spotlight
Get Our Newsletter
Sign up at the right to get industry analysis, curated data, and information (you can actually use) from the digiDaybook Newsletter.