ISE Pana Header III

Jennifer Davis: Blocking, Tackling, Technology

The Super Bowl is coming up in a few days, as I write this. What will we learn? Well, nothing useful – that event stopped being interesting on either a sports level or a business/marketing level some decades ago. But Jennifer Davis has just turned her keen marketing and tech trends eyes to a new football league in its formative stages – and shows up what we can indeed learn there. A key point you’ll learn from Jennifer’s recent analysis in Forbes, it that utilizing technology in new ways can create new customer experiences and enable new business models. If you’re super-bored in front of the TV while watching the game, check out this article and you’ll learn how this intriguing new blend of sports and business is shaping up – a venture that is so different from the NFL and previously failed spring leagues of professional football “where each team is a franchise owned by individual investors who make investments based on their own preferences or personal economic factors.”  The Alliance is made up of the Arizona Hotspots, Birmingham Iron, Atlanta Legends, Memphis Express, Orlando Apollos, Salt Lake Stallions, San Antonio Commanders, and San Diego Fleet. Although each of the cities vary, “with different sizes and media structures… this central ownership ensures that all of the team get the appropriate allocation of resources for the various markets.”  And that strategy is attracting a new type of investor. And new kinds of marketing, and technology challenges.

Read the article by clicking here.

Share this...
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin

Market Views – data paths, and data points:

This Week's Guest Register:

ICYMI: Viewers witnessed a spectacular light show when the #Olympics opened, featuring 1800+ drones flying in a synchronized routine. See how #AV played a part in making the celebrations a unique experience to remember. #Olympics https://www.avixa.org/av-topics/videos/Lighting-up-the-Olympic-Skies-with-Drones-AV-Experiences/dvu6RmWd

Over the next 4 weeks @AVIXA will be sharing curated #DEI resources to take you on a self-guided “Summer School” experience right here on twitter. Stop by Monday morning #AVtweeps, class is in session!

In the meantime check out some resources here: https://www.avixa.org/about-us/a-culture-of-inclusion/diversity-inclusion-resources

Join us for the third annual AVIXA Foundation 5K Walk/Run! Participate virtually from Sept 20-24 or participate in person at #InfoComm21 on Oct. 28.

Proceeds will go toward attracting and developing students for careers in AV. Learn more: https://bddy.me/3AcKiqF

Load More...

Get Our Newsletter

Sign up at the right to get industry analysis, curated data, and information (you can actually use) from the digiDaybook Newsletter.