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University Credentials

University credentials. Why is this important to you, if you work in the AV or AV/IT industry?

Because the nature of higher ed is changing. The pivot to remote learning and hybrid remote/in-class models were just the surface of the changes. Going forward, higher ed will be under big pressure. They lost student enrollment as a result of the pandemic, for the obvious reasons, and students, parents, and educators will now have to rethink the value proposition of expensive traditional curricula and, well, the business models and degrees or certificates offered.

EdSurge is a great research, and analysis and reporting platform for all things higher education. Sean Gallagher, in a column published on edsurge.com right before the new year, looks the future of university credentials. He writes:

“Today, there is ample evidence of demand for new types of educational credentials—especially since the start of the pandemic. The growth of educational platform companies such as Coursera and 2U is being driven in part by a surge in demand for certificate programs and “alternative credential” offerings. The number of open badges awarded nearly doubled from 24 million in 2018 to 43 million in 2020. And major companies and industry groups are increasingly getting into the credentialing game, exemplified by firms such as IBM and Google. Strada Education Network’s consumer polling has shown that 40 percent of working-age adults have earned some type of non-degree credential—and that non-degree credentials are at the top of the list for adults seeking education or retraining. Among employers, awareness of and experience with new non-degree and digital credentials is also continuing to grow—and the potential value proposition of digital credentialing resonates, according to survey results that we published just last week….”

Read the full Sean Gallagher article on EdSurge here.

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